I had the good fortune of attending an incredible networking event of top female executives that culminated in the Bette Midler concert at Barclays Center in Brooklyn earlier this week. A consummate performer and great “sales” person, the Divine Miss M reminded me of a few keys to sales success.
Think about the customer experience. What tools do you use in the sales management process to track and improve customer connections to the value you provide?
In Sales as in life, positive efforts reap rewards. Creating and following a sales prospecting plan, setting 90 day sales action goals, cold calling with a smile, drive sales success.
Use technology! Be relevant in the tools that support sales. Are you using sales management software?
Stuck in “old school” sales ways? Realign and modernize to achieve your greatest sales success. Use a connected tablet to quote anywhere, try electronic signing and real-time sales reporting tools from contact to contract.
Maintaining sales reporting and metrics can be a real pain. Why not gamify it? When a member of your sales team hits their sales quota, you do something silly in their honor to celebrate their success.
Sales is about great products, service and relationships – ultimately, providing a great customer experience. In my business – sales estimating software – calling a Client to see how their doing, offering to jump on a training webinar, or ideas for new commission plans, are easy ways to go the extra mile. What can you do?
Evaluate your customer portfolio. Find the balance of existing to new customers, account revenue and productivity, the maturity spread. Set sales goals to keep that customer portfolio healthy through renewed sales prospecting activities, targeted leads and opportunities and improved sales estimating practices for your sales success.
So, if you’re looking for a divine intervention in sales, take a lesson from Bette – the Divine Miss M did it again!